Activate full-funnel performance for demand-gen marketing

Bring ABM-level performance to B2B demand-gen campaigns—quickly and efficiently. Partner closely with sales to generate revenue throughout the funnel.

Take the guesswork out of buyer engagement

Automatically create personalized buyer experiences with relevant content, and fine-tune across the journey using engagement history and insights.

Bring marketing and sales together to power serious performance

Bring sales and marketing together to optimize experiences at every stage, increasing campaign efficiency, effectiveness, and conversions.

Go beyond page views, opens, and clicks

Get deep engagement insights you won’t find anywhere else. Determine a prospect’s true propensity—no more wasting time on the wrong leads.

Why our customers love Folloze for demand-gen

Discover why leading global brands rely on Folloze’s digital content platform to radically
reimagine demand-gen and turbocharge results.

“We needed a tool that would allow us agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface allows just that.”

Natalie Moore

Enterprise ABM Manager for AEC

5 months
sales cycle decrease

When they moved their annual flagship event completely online—fast, with Folloze.

-5 months sales cycle decrease

When they moved their annual flagship event completely online—fast, with Folloze.

“We needed a tool that would allow us agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface allows just that.”

Natalie Moore

Enterprise ABM Manager for AEC

“We needed a tool that would allow us agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface allows just that.”

Natalie Moore

Enterprise ABM Manager for AEC

5 months
sales cycle decrease

When they moved their annual flagship event completely online—fast, with Folloze.

-5 months sales cycle decrease

When they moved their annual flagship event completely online—fast, with Folloze.

“We needed a tool that would allow us agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface allows just that.”

Natalie Moore

Enterprise ABM Manager for AEC

“We needed a tool that would allow us agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface allows just that.”

Natalie Moore

Enterprise ABM Manager for AEC

5 months
sales cycle decrease

When they moved their annual flagship event completely online—fast, with Folloze.

-5 months sales cycle decrease

When they moved their annual flagship event completely online—fast, with Folloze.

“We needed a tool that would allow us agility, offer scalable personalization, help us tell a content story, and show ROI. Folloze’s easy-to-use interface allows just that.”

Natalie Moore

Enterprise ABM Manager for AEC

“Folloze is just an easy button. It gives you great insight not only at the account level, but also the individual level. People can self-nurture and make their way through the journey on their own.”

Damon Waldron

Demand Generation Director

5k registrants
across 900+ accounts

5k registrants

across 900+ accounts

“Folloze is just an easy button. It gives you great insight not only at the account level, but also the individual level. People can self-nurture and make their way through the journey on their own.”

Damon Waldron

Demand Generation Director

“There are three things I really love about Folloze: It’s easy to use, agile, and easy to scale.”

Adam Romanowski

Sr. Director, Demand Generation & ABM

50%
target account CxO engagement

50%

target account CxO engagement

“There are three things I really love about Folloze: It’s easy to use, agile, and easy to scale.”

Adam Romanowski

Sr. Director, Demand Generation & ABM

“We went from using Folloze for focused enablement to demand generation-type activity to targeted account motions. The aha moment for me is that we’re just scratching the surface.”

Andre Laurent

Worldwide Director of Engineering for Enterprise Network Sales

+40%
increased pipepline

Hundreds of millions of dollars pipeline created.

+40%

increased pipepline

Hundreds of millions of dollars pipeline created.

“We went from using Folloze for focused enablement to demand generation-type activity to targeted account motions. The aha moment for me is that we’re just scratching the surface.”

Andre Laurent

Worldwide Director of Engineering for Enterprise Network Sales

Get road-tested tips to transform demand-gen performance

Solving the challenges of today’s B2B marketers

Folloze for account-based marketers

Personalize the buyer journey at scale with rich content experiences—impact every buyer at every account.

Folloze for event marketers

Manage compelling targeted events from the invitation to post-event follow-up—no code required.

Folloze for sales professionals

Connect sales and marketing to drive more pipeline, engage strategically, and close more deals.

True B2B buyer performance starts with Folloze